CLIENT STORY / DELIXI ELECTRIC
Different channels. A consistent brand experience.
For DELIXI ELECTRIC, platform roles, content planning and interaction design connected brand communication with customer interests.
Business context
Electrical product communication needs to explain products while relating to practical use cases and audience interests. Each platform also has its own reading and interaction patterns.
Scope of work
The work covered platform roles, content planning, topical interactions and product keyword presentation. Formats were adapted to each platform while maintaining a consistent brand expression.
A useful approach
Define the communication task of each platform before planning themes, assets and interactions. Use reach, engagement and audience feedback to refine the next content cycle.
Start with your business goals.
Tell us about your audience, priorities and current challenges.